Based on the original meaning of the word seduction, BROJO views seduction as unhelpful to building good, healthy sexual relationships. Seductive techniques tend to involve manipulation and control, and are driven by a mindset that is needy about sex. In the end, seduction often results in the seduced person feeling "violated" and "taken from."
To keep our discussions and writing clear, we use the term sexual escalation to describe positive sexual interactions, in which both parties benefit from the experience.
In social science, seduction is most often described as the process of deliberately enticing a person to engage in sexual intercourse. This is accomplished by exploiting human psychology, and therefore seduction approaches tend to be different between men and women.
The word seduction stems from Latin and means literally "to lead astray". As a result, the term is based on a negative connotation.
Seduction can be used as a powerful manipulation tool, to entice someone to intercourse when later they may regret that decision. Here alcohol is probably one of the most widely abused seduction tools.
To avoid confusion, BROJO uses the term seduction to describe a more manipulative approach to getting sex. In contrast, we use the term sexual escalation to describe approaches to creating sexual tension and desire that are fully values-based, will full respect and honesty.
Between two consenting adults who respect and value each other, sexual escalation is a beautiful part of their sexual relationship and should be fully embraced. This includes everything from foreplay, to romance, to cosplay, to sexual aids, music, and much more.
Seduction typically refers to sexual attraction, however it can be used outside of a sexual context as well. McDonald's can seduce you with a hamburger photo, and a casino can seduce you with exciting sounds & lights, attractive hostesses and free alcohol.
Fundamentally, seduction is about increasing someone's dopamine level, and desire for something in particular. In this way, seduction is central to marketing.