Here’s the thing nobody really warns you about when you start doing well: the better you get, the worse it can feel.

This video digs into a pattern I’ve seen over and over again since I started coaching high achievers back in 2013.

Whether someone is earning six figures, running a company, smashing it creatively, or climbing some professional ladder, the story is weirdly consistent. As the numbers go up, so does the anxiety. Satisfaction goes down. And competition starts to feel less like a game and more like a constant threat.

What’s driving that isn’t laziness, lack of gratitude, or “imposter syndrome.” It’s the comparison spiral.

In the video, I talk about how success often breeds misery because we only ever measure ourselves against people who are doing better than us.

There is no level where comparison suddenly stops.

The video breaks down why this happens, how we’re trained into it from childhood (school rankings, sports teams, test scores, promotions), and why it creates a toxic achievement cycle.

Most people only looked up. They didn’t measure globally. They didn’t look at overall life satisfaction—yours or anyone else’s. They just assumed that more money, status, or recognition equals a better life, without any real evidence.

The cost of this way of living is high. You lose joy. You lose perspective. Eventually, you can lose your sense of who you even are outside of “winning.” And worst of all, you can end up burning your life down chasing a race you were never meant to win.

If you’ve ever thought, “I’m doing objectively well, so why do I still feel like I’m losing?” this video is for you.

👉Watch the full video to understand why comparison is wrecking your enjoyment, why achievement addiction isn’t the same as success, and what it actually looks like to build a system where winning improves your life instead of hollowing it out.

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