BROJO publications

Why Productivity Is a Trap for Intelligent Men

There’s a question I want you to sit with for a moment:

What if the thing that’s quietly wrecking your performance isn’t laziness, lack of discipline, or motivation… but doing too much?

In this week’s video, I unpack something I’ve been noticing for years working with high achievers: people who are intelligent, capable, and outwardly successful often make decisions that actively work against them. Not because they don’t know better. But because they confuse activity with intelligence.

From the outside, it looks like productivity. Ambition. Drive.
From the inside, it often feels like burnout, frustration, and a constant sense that no matter how much you do, it’s never enough.

The video explores the difference between intelligent decision-making and what I call compulsive achievement. One is about long-term quality of life. The other is about short-term relief, validation, and staying busy enough to avoid asking harder questions.

A big part of the problem is that many high achievers tie their self-worth to outcomes. Results. Praise. Being seen as competent or impressive. When that happens, decisions stop being guided by values and start being driven by urgency, habit, and discomfort avoidance.

You end up solving one problem while creating two more. You stay busy instead of effective. You push harder instead of stepping back. And you keep doing “the next thing” without ever stopping to ask whether it’s actually taking you where you want to go.

In the video, I share some concrete examples of how this plays out in real life — in careers, leadership, relationships, health, and even parenting. I also talk about why many people are successful in spite of the way they make decisions, not because of it — and why that success often comes at a much higher cost than necessary.

If you’ve ever felt like you’re ticking all the right boxes but still feeling off…
If you’re achieving more and enjoying it less…
Or if you’ve got a sense that you’re busy, but not aligned…

This video will help you see why that’s happening — and why slowing down might actually be the most intelligent move you can make.

👉 Watch the full video here and see whether your current decision-making is taking you closer to the life you want… or quietly pulling you further away.

Original Question:

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